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FURRY FRIENDS COMPETITION WINNERS

Since our 'Peeking Cat' and 'Doggy' sock designs that we first produced in 2017, our customers have been begging us for more pet-themed socks. We thought this would be a fun opportunity to use some interesting furry characters as inspiration. This led us to post a fun online competition! In April 2019 we launched our 'furry friends' competition on Instagram which required pet owners to post pictures of their cute, fluffy friends and tag @featsockco. We were overloaded with tags of the cutest and more interesting pets from around the world and it became difficult to choose our top three to use as inspiration. Eventually we whittled it down to our 10 favourites and put them up to a public...

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WALKIES AT THE VLEI

My little wire-haired fox terrier, Teddie, comes to the FEAT sock shop with me everyday, and is really one of the best "sales people" when it comes to selling funky socks. As soon as customers see her standing at the gate looking out with her fluffy, wagging tail, they're instantly drawn in to say hello and inevitably buy some colourful socks once inside. The problem is that despite greeting customers and running back and forth to them with her ball, her energy levels stay high as a kite all day long. I try to take her walking at the Vlei in Muizenberg every afternoon, but some days I'm just far too lazy. In the event of my laziness, I walk her around the...

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DRAWING PRACTICE

Find out more about my commitment to drawing every day for the month of August. These daily drawing prompts by Savannah Storm have refined my drawing skills and amplified by inspiration. I encourage everyone to do something they love everyday and refine their ability.

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OUR FIRST ZINE

I've been wanting to create a series of zines for FEAT. sock co. for a while now. I thought it would be such a fun and unique present to you, our online customers... something short and cute to hopefully brighten up your day just that extra little bit. Our colourful and quirky socks alone should do the job, but I'd long been thinking it would be nice to squeeze every bit of juicy joy out of the process of unwrapping your online order!

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THE HUNT

- By Chelsey Wilson - As our latest sock range entitled 'Treasure Hunter' celebrates hunting for and collecting treasure all around us, we thought, what better way to celebrate the launch of this exciting new grouping of socks than with a Scavenger Hunt around our local "hood", Muizenberg? We had 'The Gallivanting Goose', an incredible, team-building, game-creation company, develop a tailor-made 'Wild Goose Chase' around Muizenberg for us and it was so much fun! In order to gather some teams together for the hunt, we held a competition via our Instagram account from 1-15 February, where our followers could enter by tagging 4 friends that they would like to have in their team for the hunt. On Friday 15 February,...

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