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OUR FIRST ZINE

I've been wanting to create a series of zines for FEAT. sock co. for a while now. I thought it would be such a fun and unique present to you, our online customers... something short and cute to hopefully brighten up your day just that extra little bit. Our colourful and quirky socks alone should do the job, but I'd long been thinking it would be nice to squeeze every bit of juicy joy out of the process of unwrapping your online order!

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THE HUNT

- By Chelsey Wilson - As our latest sock range entitled 'Treasure Hunter' celebrates hunting for and collecting treasure all around us, we thought, what better way to celebrate the launch of this exciting new grouping of socks than with a Scavenger Hunt around our local "hood", Muizenberg? We had 'The Gallivanting Goose', an incredible, team-building, game-creation company, develop a tailor-made 'Wild Goose Chase' around Muizenberg for us and it was so much fun! In order to gather some teams together for the hunt, we held a competition via our Instagram account from 1-15 February, where our followers could enter by tagging 4 friends that they would like to have in their team for the hunt. On Friday 15 February,...

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GIRLS SUPPORT GIRLS

If you're a woman, you'll likely know the joy of female friendships. Welcoming your friend in for tea, to chat about life and catch-up about relationships, work and exciting new developments, or simply processing some of life's challenges together and gaining advice and wisdom from one another, is one of the beautiful things about being a woman. There's nothing quite like knowing you have the love and support of your close friends. And there's something quite unique about the feedback a friend like this can give...loaded with equal measures of honesty and kindness, empathy and love. I'm not sure if any of you remember the cutest little cousin duo, Sophia Grace (8) and Rosie (5) who became internet famous in...

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TREASURE HUNTER RANGE

- By Chelsey Wilson - Our latest funky sock range, entitled 'Treasure Hunter', is one of our most special to date. Not only does this sock range reflect some beautiful imagery, but it speaks more generally about our brand as a whole. We won't draw this journal post out with too many wordy details, as we have this wonderful animation below to tell you what it's all about, so be sure to give it a watch! This animated short film was created for us by talented, Cape Town-based animator and film maker, Greg Bakker, and we feel it aptly depicts the ethos of our brand and the ethos of this specific 'Treasure Hunter' range so beautifully. Our sock company began...

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HOW I FOUND MYSELF AT FEAT. SOCK CO.

- By Shakiera Stemmet - It's another Wednesday, 2pm has come, and I am anxious (but also excited) to do another blog post. All this after a morning like any other in Cape Town, were the struggle of Public transport strikes again! It's so disappointing, though it ought to be so useful to so many. But it never really changes, unfortunately. Allow me to go back in time and give you all a proper introduction. I'm Shakiera Stemmet. For now, I'll  just keep my age a secret *wink wink*. I'm from Lavender Hill, which is in Retreat, Cape Town, South Africa. I matriculated at the end of 2011, from Steenberg High School, were Athletics was one of the biggest priorities....

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