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THE VALUE OF SOCKS

By Sima Mpahla (a converted sock-aficionado) Generally, I have never regarded socks as a top fashion accessory. I never seem to keep a matching pair for long. Between the time I've done my laundry and packed my clothes, I've lost one sock. It was an embarrassment every time I had to wear non-matching socks (usually termed "John & Mary" where I grew up) in front of my friends. Then I met FEAT. socks...the happiest socks in Cape Town, and they changed my perspective on socks! I've grown to appreciate the creativity, time and effort put into conceptualising and designing a funky, quality pair of socks. My time spent at our shop in Muizenberg has given me a first-hand experience of...

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SOCK OF THE WEEK - TRANSPORT SOCK

By Sima Mpahla Our pick of the week has to be the returning ' Transport sock'. South Africans, especially Capetonians, understand this sock was inspired by our 'not-so' reliable transport system. I'm not writing this post to highlight the inefficiencies of our transport system....that is reserved for the newspapers. FEAT. sock co. is in the business of designing playful, fun and storytelling designer socks. This particular pair evokes the rich stories of South Africans who use public transport on a daily basis, and I'm one of them. Lets start with the taxi: THE TAXI Who can forget the ever-impatient taxi-drivers who bend every rule of the road to get us to work early and maximise profit at the same time?...

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HELLO TUCK!

We are happy to announce that FEAT. sock co. is now stocking another amazing store. You can now find our fun-loving socks in 'Hello Tuck' in Riebeek Kasteel, Western Cape, one of the oldest towns in South Africa. Hello Tuck prides themselves in "collecting stuff to make beautiful stuff". They have a wide range of beautiful collections from books, wallpapers and photographic prints and they try to make sure that everything in store is unique. If and when you are in the Riebeek valley, don't be scared to pop in and say 'Hello Tuck!' Grab yourself a pair of funky socks from FEAT. sock co. and take time to browse the other wonderful collections on display. Visit Hello Tuck on Facebook and see a bit more of what they doing...

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WILD & WONDERFUL

We know we've been a little quiet lately, but we've been waiting on our new, bright and funky sock designs so that we can reveal them with a BANG! We had so much fun with colourful paper cut-outs when shooting the range with local photographer Roxanne Lindenberg. Roxanne is from Pretoria and has recently moved to Cape Town, which makes us super happy because that we get to work with her. Yay! Not only did we have fun shooting the range, but designing it was exciting too. Turquoise scaly fish socks, yellow elephant socks, colourful farm scene socks and multi-coloured surfing socks are some of the things that are making our creative juices fizz this season and we really enjoyed collaborating with Johannesburg based...

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CHRISTMAS CHEER

We love wrapping our awesome socks up all cute for their new owners. If you're ordering through our online sock shop, please let us know in your check-out note if it's a gift and if you'd like your order gift-wrapped with a personalised note. In your personalised note, let us know who the socks are for and who exactly you'd like them to be 'from'. We also have space on our little special note cards to write a short message. Gift wrapping also applies in our sock shop in Muizenberg, Cape Town. So, if you're in the area, pop down to 33 Palmer Road to buy some Christmas gifts. Our socks are all about gifting and making people feel special. FEAT...

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